Royal LePage Celebrates 100 Years Of Excellent Service

2013 marks an important and exciting milestone as Royal LePage celebrates its 100th Birthday.

100 Years of Helping You Home. These six simple words convey much about us and about our great company: enduring success; a client-centric culture that puts the needs of those we serve ahead of our own; and the importance of family and community.

A.E. LePage established his real estate company, ‘A.E. LePage – The Bungalow Specialist’ on July 2, 1913. He was a pioneer in the business of real estate, whose innovation and belief in customer service helped set the standard for the industry. And the foundations of professionalism, principled conduct and the highest moral and ethical standards remain Royal LePage’s hallmarks today.

How It All Began

  • 1913

    A.E. LePage established his real estate company ‘A.E. LePage

    A.E. LePage established his real estate company ‘A.E. LePage – The Bungalow Specialist’ on July 2, 1913.

  • 1918

    The A.E. LePage company enters the home construction business

    The A.E. LePage company enters the home construction business, building hundreds of homes in the west and north areas of Toronto.

    1918

  • 1920

    A.E. LePage establishes codes of ethical practice

    A.E. LePage, with an eye to establishing codes of ethical practice for the industry, was instrumental in the founding of the Toronto Real Estate Board.

  • 1922

    A.E. LePage builds a house in a day

    In a move to garner headlines, A.E. LePage builds a house in a day. Footage of the event was taken by Associate Screen News and shown in movie theatres across North America.

    1922

  • 1923

    A.E. LePage builds a fireproof home

    Still keen to generate press coverage, A.E. LePage builds a fireproof home. The event was widely covered by the daily newspapers of the time.

  • 1953

    A.E. LePage’s Retires

    Following A.E. LePage’s retirement in 1953 the company, under new ownership, assembled 800 hectares of farmland, creating North America’s first planned development, in the town of Don Mills in Ontario.

    1953

  • 1958

    Company corners 80% of Toronto office leasing market

    The A.E. LePage company corners 80 per cent of the Toronto office leasing market.

  • 1964

    A.E. LePage offers a new service

    A.E. LePage offers a new service to help companies across Canada with employee relocations. (The service now operates under Brookfield Global Relocation Services.)

    1964

  • 1968

    The A.E. LePage company a pivotal role in Toronto-Dominion Centre development

    The A.E. LePage company plays a pivotal role in the land assembly and office leasing of the Toronto-Dominion Centre, the largest project of its time within the British Commonwealth.

  • 1970

    A.E. LePage rapidly expands its residential business

    A.E. LePage rapidly expands its residential business through more than 140 acquisitions across Canada.

    1970

  • 1974

    The Survey of Canadian House Prices Launched

    The Survey of Canadian House Prices, later known as the Royal LePage House Price Survey, is launched. The quarterly report is relied upon by financial, government and academic organizations and serves to establish Royal LePage as the voice of Canadian real estate.

  • 1984

    A.E. LePage and Royal Trust merger

    A.E. LePage and Royal Trust merge creating the country’s leading diversified real estate services organization. The new company is named Royal LePage.

    1984

  • 1987

    Royal LePage becomes a publicly-traded company

    Royal LePage becomes a publicly-traded company, trading on the Toronto, Vancouver and Montreal stock exchanges.

  • 1994

    Royal LePage offers a franchise system

    Royal LePage offers a franchise system, and rapidly grows its network by attracting leading independent brokerages and those from competing brands, including Johnston & Daniel.

    1994

  • 1995

    Royal LePage launches www.royallepage.ca

    Royal LePage launches www.royallepage.ca, Canada’s first national Real Estate portal. The site becomes one of the most popular real estate Web sites in Canada.

  • 1997

    Realty World™ acquisition

    Realty World™ acquisition raises the company’s agent count to 7,200 agents from 5,500. By 2001, all Realty World™ offices had converted to Royal LePage.

    1997

  • 1998

    Royal LePage Shelter Foundation launched

    Royal LePage Shelter Foundation launched, creating the only corporately-branded charity within the Canadian real estate industry.

  • 2000

    Royal LePage is Canada’s first in interactive mapping technology

    Royal LePage is Canada’s first national real estate company to offer property search and neighbourhood information via interactive mapping technology.

    2000

  • 2003

    Royal LePage Franchise Services Fund listed on TSX

    Royal LePage Franchise Services Fund listed on the Toronto Stock Exchange (TSX). Royal LePage enters a phase of unprecedented growth, reaching 10,000 agents across Canada.

  • 2003

    Royal LePage acquires Groupe Trans-Action

    Royal LePage acquires Groupe Trans-Action, a Montreal-based real estate franchisor with more than 80 locations across Quebec.

    2003

  • 2011

    Royal LePage Shelter Foundation raised $2 million in one year

    Royal LePage Shelter Foundation reaches a milestone, raising a record $2 million in one year (2011). Since 1998, the Shelter Foundation has raised over $14 million and is now the largest public foundation in Canada dedicated exclusively to funding women’s shelters and violence prevention programs.

  • 2012

    Royal LePage grows to 14,000 REALTORS®

    Royal LePage grows to 14,000 REALTORS®, in 600 offices across Canada and re-launches its commercial brand.

    2012

  • 2013

    Royal LePage marks its 100th year

    Royal LePage marks its 100th year. The official 100-year anniversary is July 2, 2013. To commemorate Royal LePage’s 100-years, it has launched the 100 Years of Helping You Home campaign. A series of celebrations and special initiatives are planned in 2013.

  • 2014

    Royal LePage reaches 16,000 agents nationwide

    Royal LePage reaches 16,000 agents nationwide. Royal LePage Sussex is formed in British Columbia’s lower mainland giving Royal LePage #1 presence in a key trading area. Growth continues in Ontario with Royal LePage Terrequity joining the brand and many others adding to their rosters.

    2014

  • 2015

    Royal LePage’s national website marks 3 million visitors per month

    Royal LePage’s national website marks 3 million visitors per month. Royal LePage demonstrates social media leadership with on 7 social media channels, expanding reach and connecting with more Canadians.

  • 2015

    Royal LePage National House Price Composite is introduced

    Royal LePage National House Price Composite is introduced, building on more than 40 years of real estate market research with the Royal LePage House Price Survey. The Composite significantly increases the number of regions reported on to 53 markets across Canada.

    2015

  • 2016

    2.3 billion media impressions earned

    2.3 billion media impressions earned in 2016. Royal LePage is recognized by the International Association of Business Communicators (IABC) and the Canadian Public Relations Society (CPRS) for overall excellence in media relations.

  • 2017

    Royal LePage grows to 17,000 REALTORS®

    Royal LePage grows to 17,000 REALTORS®, doubling our size since 2002. Phil Soper, President & CEO of Royal LePage named most influential leader in Canadian Real Estate by the Swanepoel Power 200.

    2017